![]() His parodies of advertisements included such future real-life products as automatic redialing for a telephone, a computer spell checker and graffiti-proof surfaces. Jaffee didn't just satirize the culture he helped change it. "No," he says, "I'm going to jump into the water and marry the gorgeous thing." "Are you going to reel in the fish?" his wife asks. A comic from 1980 showed a man on a fishing boat with a noticeably bent reel. Jaffee was also known for "Snappy Answers to Stupid Questions," which delivered exactly what the title promised. 'Snappy Answers to Stupid Questions' delivered exactly what it promised "It couldn't just be bringing someone from the left to kiss someone on the right." "That one really set the tone for what the cleverness of the Fold-Ins has to be," Jaffee told The Boston Phoenix in 2010. Jaffee devised a picture of 1964 GOP presidential contenders Nelson Rockefeller and Barry Goldwater that, when collapsed, became an image of Richard Nixon. The idea was so popular that Mad editor Al Feldstein wanted a follow-up. Jaffee first showed Taylor and Burton arm in arm on one side of the picture, and on the opposite side a young, handsome man being held back by a policeman.įold the picture in, and Taylor and the young man are kissing. The Fold-In was supposed to be a onetime gag, tried out in 1964 when Jaffee satirized the biggest celebrity news of the time: Elizabeth Taylor dumping her husband, Eddie Fisher, in favor of Cleopatra co-star Richard Burton. Spy" and Dave Berg's "The Lighter Side." The premise, originally a spoof of the old Sports Illustrated and Playboy magazine foldouts, was that you started with a full-page drawing and question on top, folded two designated points toward the middle, and produced a new and surprising image, along with the answer. Readers savored his Fold-Ins like dessert, turning to them on the inside back cover after looking through such other favorites as Antonio Prohías' "Spy. His collected "Fold-Ins," taking on everyone in his unmistakably broad visual style from the Beatles to TMZ, was enough for a four-volume box set published in 2011. Few of the magazine's self-billed "Usual Gang of Idiots" contributed as much - and as dependably - as the impish, bearded cartoonist.įor decades, virtually every issue featured new material by Jaffee. Mad, with its wry, sometimes pointed send-ups of politics and culture, was essential reading for teens and preteens during the baby-boom era and inspiration for countless future comedians. Jaffee died Monday in Manhattan from multiple organ failure, according to his granddaughter, Fani Thomson. But here in Provincetown, Jaffee’s delightfully smart-alecky cartoons live on in fans’ memories.NEW YORK - Al Jaffee, Mad Magazine's award-winning cartoonist and ageless wise guy who delighted millions of kids with the sneaky fun of the Fold-In and the snark of "Snappy Answers to Stupid Questions," has died. Mad, its offices famously located on New York’s Madison Avenue, moved to Los Angeles in 2017, was absorbed by DC Comics, lost its staff, and stopped producing original content. ![]() “He would say, ‘It must sound like we’re bowling upstairs,’ ” recalls Crock, who co-created the Provincetown edition of “Snappy Answers” on this page, in honor of Jaffee’s 100th. They lived in what was informally known as “the Kibbutz,” at 535 Commercial St., in a bayside apartment right above where artist A. “We went every summer during my marriage,” he said. Jaffee said he doesn’t foresee getting back to Provincetown since his wife, Joyce, died in January. ![]() “It’s so great that so many people out there enjoyed my work, and I feel like I have a lot of friends. “Right now, I’m going through a pile of happy-birthday cards,” he said. The Independent called Jaffee at his Manhattan apartment to wish him well. (Photo courtesy Provincetown Artist Registry) Al Jaffee at the Provincetown Public Library in 2008. ![]() Jaffee is best known for his “fold-in” comic illustrations, which transformed one image into another when folded edges were aligned, and for “Snappy Answers to Stupid Questions,” which were collected into popular paperback books. On March 13, 2021, the irreverent Mad magazine artist, a part-time Provincetown resident, turned 100 years old.
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