Then in 2011, the license fee was waived until the game made at least $50,000. At first, developers paid $99 upfront and a 25% royalty fee.9Įpic Games further evolved the Unreal Engine’s pricing strategy to benefit developers: He rewrote the code seven times in three years to create a platform that made it easier to create immersive experiences. His goal was to make a game engine that put game creators first. In response, in 1998, Sweeney developed the Unreal Engine. However, some developers felt that major corporations prioritized quick profits over creative freedom. But as demand grew, developers shifted to a new industry: video game publishing. Developing the perfect gaming engine for game creatorsĮpic Games initially sold shareware PC games to build its loyal fan base. Building a name as a creator-friendly company. Phase 1: Epic Game’s positioning strategy to stand out from competitorsĮpic Games became one of the most successful companies in the gaming industry through strategic decisions. This played a crucial role in the company's expansion and growth. That said, Epic's quick growth was not just due to the success of its games but also its strategic positioning strategy. Unreal became the backbone of the wildly popular Gears of War franchise, which grossed over $1 billion in sales. 7Įpic Games achieved blazing success with the release of Unreal Engine, a 3D computer graphics engine. 6 This led to the creation of Jill of the Jungle, a 2D side-scrolling game that started selling 20-30 copies a day. 4 But since it beat the four dollars an hour he got at a hardware store, the money allowed Sweeney to try making video games full-time. At first, ZZT only sold three to four copies a day, or $100 in revenue. But according to Sweeney, “That took a lot of work, actually, and I didn't get anywhere with it.” 6Īfter the release of Sweeney's first video game, ZZT, Sweeney shifted the company's focus towards creating games. The company's initial focus was creating custom databases for clients. How a worldwide sensation started from the founder’s parents’ houseĮpic Games began in 1991 when its founder, Tim Sweeney, started Potomac Computer Systems. Epic Games history, timeline, & milestones All this starts with the right foundation, history, and vision for the company's future. 4,5 Despite this slow start, the team kept going until Sweeney unlocked the secret to massive success.Įpic Games' success proves that even a small company can become a viral sensation with the right strategy. 3The company’s first game made only $100 a day, developed at founder Tim Sweeney's parents' house. While Epic brought in $5 billion from Fortnite in its first year, it took its founder Tim Sweeney 13 years before it created its first overnight success.
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